The brand will be focusing on accelerating distribution, deepening category leadership and driving growth into its second year
Underneat, a mass-premium innerwear brand founded by creator Kusha Kapila and Vimarsh Razdan, has crossed Rs 200 crore in annual recurring revenue (ARR) as the brand marks its first anniversary this month. The brand has fulfilled 5.59 lakh orders to date, driven by repeat patronage and an expanding consumer base.
The brand highlighted that since its inception, Underneat has addressed the innerwear and shapewear needs of over 4.19 lakh women across India. The one-year completion will be marked with extensive social media activations led by the content creator community across YouTube and Instagram, as per the official statement.
“Coming from the world of content, I have always been close to conversations about comfort, body confidence and the small frustrations women navigate every day. Underneat was born from those conversations and seeing it resonate in homes across India has been truly humbling,” said Kusha Kapila, Co-founder, Underneat.
Earlier, Razdan said in a LinkedIn post that the brand has also raised USD 6 million in a pre-series A round from Fireside Ventures, which backed the brand at the seed stage with a USD 1 million investment. In December 2025, the brand clocked Rs 150 crore in ARR.
“With strong early demand and a robust supply chain in place, we are now focused on scaling responsibly while expanding channels, strengthening partnerships and continuing to innovate on product quality and fit. The opportunity ahead is significant and year two will be about accelerating distribution, deepening category leadership and driving growth,” said Vimarsh Razdan, co-founder and Chief Executive Officer (CEO), Underneat.
