‘My Choice My Voice’ will be an annual property of the company that will showcase the intimate connection the brand shares with women
Aukera, a lab grown diamond jewellery brand has onboarded film actor Taapsee Pannu and former Indian tennis player Sania Mirza to bring the platform ‘My Choice My Voice’. This an initiative to celebrate women who have stood for their individuality, purpose, have a point of view and made a mark for themselves through their decisions, without making compromises, the company said in a statement.
My Choice My Voice will be an annual property of the company that will showcase the intimate connection the brand shares with women. The company stated that the initiative will kick-off with a nation-wide movement backed by multiple media platforms.
“Aukera is a rallying cry for all women to exercise choice as we see a strong correlation between authentic expression and genuine happiness, exercising free choice. Taapsee and Sania have both had a significant impact on the public, thanks to their unwavering confidence and fierce determination to express themselves through unconventional choices,” stated Lisa Mukhedkar, co-founder and Chief Executive Officer (CEO), Aukera.
The partnership will see Taapsee and Sania lending their voices to the brand through exclusive appearances, digital engagements and curated storytelling that highlight the spirit of choice and empowerment.
“For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today,” highlighted Pannu. Mirza added, “From choosing Tennis as my passion to pushing past obstacles on and off the court, my choices have defined my journey. It is about believing in yourself even when others don’t, and standing firm on what you know is right for you.”
Mukhedkar added that My Choice My Voice initiative with both these women is designed to connect with the contemporary Indian woman.
