General trade achieved 92 per cent growth and the number of WAAS (Water-as-a-Service) subscribers rose by 51 per cent vis-à-vis last year
Livpure reported a 45 per cent growth across all business segments in its Q1 FY25 after reporting 50 per cent growth in Q1 FY24.
The Q1 results reveal growth across various sales channels and product categories. Modern trade revenue led the charge with a 197 per cent increase, while general trade sales surged by 92 per cent. E-commerce continued its upward trajectory with a 36 per cent boost, reflecting Livpure’s strong online presence. The company’s diversification strategy proved highly successful, with the cooler segment experiencing phenomenal growth of 6x. Livpure’s core product line, water purifiers, maintained steady growth at 21 per cent.
Livpure’s service revenue rose by 33 per cent, indicating increased customer engagement. Notably, the Water-as-a-Service (WAAS) subscription model gained significant traction, with subscriber numbers expanding by 51 per cent.
Commenting on the Q1 results, Rakesh Kaul, Managing Director, Livpure said, “Our Q1 results perfectly align with Livpure’s commitment to innovation and customer satisfaction. The extraordinary growth in our Air Cooler segment and the significant increase in WAAS subscribers highlights the success of our product diversification and subscription-based models. These numbers reflect our success and set the stage for sustained growth in the coming quarters. As we continue to innovate and adapt to changing consumer needs, we are confident that Livpure will maintain this growth trajectory, further solidifying our position as a home appliance and water purification market leader. This quarter’s results are just the beginning of what we believe will be a transformative year for Livpure and our customers.”
Livpure has also made strides in product innovation and expansion in the last quarter. The company recently made air coolers available on the Blinkit e-commerce platform across Delhi NCR. Furthermore, Livpure has expanded its product range by introducing BLDC chimneys in the past quarter.
