This strategic move will allow Ludic to expand its presence in popular hotspots and establish an offline presence in key markets
Ludic, a footwear-first lifestyle brand has entered the offline market space through a partnership with multi-brand retail outlets, Broadway in Hyderabad and Flxy in Pune. The brand stated that this strategic move will allow Ludic to expand its presence in popular hotspots and establish an offline presence in key markets.
The brand added that Ludic’s primary target audience for offline continues to remain the same across popular metros. It intends to connect with the young, aspirational India across these metros. With consumers increasingly preferring a touch-and-feel experience apart from convenience, tapping offline will also enable the digital-first brand to bridge the sensory gap and provide a community experience to them, as per the official statement.
“We are excited to share our unique brand story with both outlets and showcase our products’ design-forward approach more tangibly. And going offline allows us to do just that. It will be a great testing ground to capture real-time insights and feedback from customers on design acceptance, category mix and pricing strategies, in turn, helping us iterate and launch better products in future,” stated Ishit Jethwa, the Founder of Ludic.
Ludic has been operating exclusively as a digital brand, selling through its website as well as various online marketplaces, including Amazon and Myntra. Now, by extending its reach to offline multi-brand outlets, the brand sees considerable potential for growth and strengthening its omnichannel strategy.
“This collaboration brings Ludic’s playful, innovative aesthetic to Pune, and we are confident it will resonate with our customers. By blending Ludic’s unique designs with Flxy by LiteStore’s curated experience, we are ready to elevate the in-store journey and create something truly special for our customers,” stated Tarun S, Co-founder, LiteStore (parent company of Flxy).
The retail concepts will house Ludic’s diverse range across footwear, apparel and accessories. The brand stated that customers can witness and understand the complexity of the brand’s products in person and get a ringside view of its design-forward journey.
