In an interview with BW Retail World, Indy Pathmanathan says that while scale is important, consistency is non-negotiable for the company
Highlighting that the Indian interiors market is becoming more mature and discerning and consumers are moving towards functionality, longevity and value, Indy Pathmanathan, Founder and Chairman, MagickHome stated that the company is focusing on building a strong, sustainable business rather than chasing aggressive short-term numbers over the next two to three years.
In an interview with BW Retail World, Pathmanathan noted that the company achieved a 100 per cent year-on-year revenue growth in 2025 and the plan is to repeat the same feat in 2026 with a bigger ecosystem. Edited Excerpts:
After three decades in North America with cabinetry and interiors, how is MagickHome tailoring its global expertise to meet the tastes and expectations of Indian consumers?
My years in North America taught me the importance of precision, process and long-term value in home interiors. However, India is a very different market, emotionally, culturally and functionally. At MagickHome, we have consciously blended global manufacturing discipline with a deep understanding of Indian lifestyles.
Indian homes are multi-functional, family-driven and deeply personal. While our core strengths lie in world-class manufacturing, material science and technology-led design, our solutions are customised for Indian cooking habits, storage needs, climate conditions and aesthetic preferences. We are not transplanting a Western model into India. We are reinterpreting global best practices through an Indian lens, whether it is smarter kitchens, more intuitive wardrobes or living spaces that evolve with the family.
With consumers increasingly valuing customisation and flexibility, how does MagickHome innovate to stay ahead of modular trends in home interiors?
Customisation today is not about infinite choices. It is about meaningful choices that work seamlessly. Our innovation lies in creating systems that are modular at the core, yet flexible enough to adapt to individual lifestyles. At MagickHome, technology plays a key role. From precision manufacturing to intelligent design planning, we ensure that customisation does not compromise on quality, timelines or durability. Our design approach focuses on future-ready homes, spaces that can adapt as needs change over time.
We also invest heavily in material innovation, finishes and functional detailing, ensuring that every design decision is both aesthetic and practical. For us, innovation is about making homes simpler to live in.
What trends are you observing in the Indian interiors market, especially in modular kitchens, wardrobes and living spaces? How would you define today’s Indian consumer?
The Indian interiors market is becoming more mature and discerning. Consumers are moving away from purely decorative choices towards functionality, longevity and value.
In kitchens, there is a strong preference for cleaner layouts, better storage optimisation and materials that are easy to maintain. Wardrobes are evolving into lifestyle spaces, with integrated lighting, smart storage and refined finishes. Living spaces today are more fluid, often doubling up as work, entertainment and family zones. Today’s Indian consumer is well-informed, aspirational and digitally aware. They seek transparency, quality and brands that deliver what they promise. Most importantly, they want homes that reflect who they are, not just what is trending.
Beyond the Bengaluru introduction, what are MagickHome’s expansion plans across India, in terms of new stores, market penetration targets or partnerships?
Bengaluru is an important milestone for us, but it is just the beginning. Our expansion strategy is phased and thoughtful. Over the next few years, we plan to establish MagickHome Experience Hubs in key metro and tier-1 cities across India. We are currently looking at Hyderabad, Mumbai and Pune being our next footprints. And we are also planning to go deeper into the existing markets of Bangalore and Chennai.
We are focused on markets where design awareness is high and consumers are looking for premium, end-to-end interior solutions. Alongside physical expansion, we are also strengthening partnerships with developers, architects and ecosystem players who share our vision of quality-led growth. For us, scale is important, but consistency is non-negotiable. Every MagickHome touchpoint must deliver the same experience, regardless of geography.
From a financial standpoint, what are your key growth targets for the next two to three years in the Indian market, and how do you plan to achieve them?
India is a strategic growth market for MagickHome. Over the next two to three years, our focus is on building a strong, sustainable business rather than chasing aggressive short-term numbers. Our growth will be driven by three key levers, expansion of experience hubs, increased brand trust through consistent delivery, and leveraging our manufacturing capabilities to ensure efficiency and scalability. We are also investing in people, systems and technology to support long-term growth.
We achieved a 100 per cent YoY revenue in 2025 and our plan is to repeat the same feat in 2026 with a bigger ecosystem. Financial success, for us, is a natural outcome of doing the fundamentals right, quality, transparency and customer satisfaction.
What are the major challenges you foresee in scaling a global interiors brand in India’s competitive landscape?
India is one of the most exciting yet challenging markets to operate in. The biggest challenge is maintaining consistency in quality and execution while scaling across regions with diverse preferences and expectations. There is also a lot of noise in the market, with over-promising being a common issue. Building trust takes time, and we are very conscious of that. Another challenge is talent, finding and nurturing teams who understand both design sensibility and operational excellence.
That said, these challenges also present opportunities. With our global experience, strong manufacturing backbone and clear vision, we are well positioned to build a brand that stands for reliability, design integrity and long-term value in India.
