Karnataka’s rollout will begin with Bengaluru as the primary focus, followed by Mysuru, with a broader statewide expansion planned for a later phase
Marking its expansion into southern India, beer brand Medusa Beverages has entered the Karnataka market. The company will introduce Medusa Premium Beer, Medusa Air, and Medusa X House of the Dragon across the state as the brand expands its presence in one of India’s largest beer markets.
Initially, Medusa will begin operations in Bengaluru as part of a phased expansion strategy across Karnataka, targeting presence across over 1,000 outlets with a focus on premium Horeca locations and licensed liquor outlets. Karnataka’s rollout will begin with Bengaluru as the primary focus, followed by Mysuru, with a broader statewide expansion planned for a later phase.
“The state has a strong beer culture, a large consumer base. While Bengaluru is an important starting point for us, our focus is on building presence across Karnataka through major cities. We are entering the market with a long-term vision backed by regional brewing partnerships and strong local execution,” stated Avneet Singh, Founder and Chief Executive Officer (CEO), Medusa Beverages.
The company added that its portfolio is positioned alongside leading premium players in the market while maintaining strong value perception and aspirational appeal. The focus in the state will be on building long-term presence through regional brewing partnerships.
The brand currently commands a strong 10 per cent market share in Delhi, the company claimed. Founded in 2017 by Avneet Singh, the brand has a presence across Delhi, Punjab and Chandigarh, Uttar Pradesh, Uttarakhand, Chhattisgarh, Haryana and Himachal Pradesh.
