The name change reflects its strategic intent to align its corporate identity with the consumer-facing Meesho brand, the company says
As the homegrown ecommerce platform Meesho is preparing for a USD one billion Initial Public Offering (IPO), it has received board and shareholder approval to change its legal name from Fashnear Technologies to Meesho, according to a regulatory filing with the Registrar of Companies.
The company said the name change reflects its strategic intent to align its corporate identity with the consumer-facing Meesho brand, which has built strong recognition, market leadership, and customer trust in India’s digital commerce space.
“The board believes aligning the corporate identity with the brand name is a necessary step,” the filing stated.
The development comes as Meesho prepares for a USD 1 billion initial public offering (IPO). Media reports suggest that the company has shortlisted Morgan Stanley, Kotak Mahindra Capital, and Citi as its IPO advisers, with discussions underway to bring JP Morgan on board. The proposed IPO is expected to be filed in the coming months, with a planned listing around Diwali. Bankers have reportedly valued the company at USD 10 billion.
Founded in 2015, Meesho has emerged as a leading ecommerce platform catering to value-conscious consumers and small sellers across India. In 2024, the company introduced its largest-ever employee stock ownership plan (ESOP) buyback worth Rs 200 crore (around USD 25 million), benefiting 1,700 current and former employees.
