Originating in Jaipur, the brand has expanded its footprint to 39 cities across 11 states
Nothing Before Coffee (NBC), a youth centric QSR coffee chain, has notified the relaunch of its flagship store in Jaipur, the very first outlet where the brand’s connection with a young, evolving community took shape. The brand has an ambitious target to exceed 150 outlets by the end of the current financial year.
The relaunch unveils a complete vibrant, research-driven brand refresh, featuring updated theme, colours, logos and visual expression tailored to gen Z’s dynamic mindset of exploring, experimenting and discovering their true selves, as per the company’s statement.
“While the expression has evolved, our focus on quality coffee and inclusive experiences remains unchanged. This relaunch celebrates our origins while propelling us forward in cities like Surat and beyond,” said Akshay Kedia, Co-founder, Nothing Before Coffee.
NBC differentiates itself through accessible pricing, a signature ‘Shrappe’ (a desi twist on a frappe), and innovative menu and vibrant spaces that foster community, moving beyond the premium coffee model to build ongoing loyalty among young consumers, the statement added. This proactive approach has enabled NBC to become an influential national chain with more than 100 outlets across India.
Originating in Jaipur, NBC has expanded its footprint to 39 cities across 11 states, including Jaipur, Bhilwara, Udaipur, Ajmer, Jodhpur, Surat, Ahmedabad, Indore, Bhopal, Gwalior, Jabalpur, Lucknow among other places.
