The fragrance brand introduces four distinct Eau De Parfum variants for women, such as Poise, Grace, Verve and Allure
Tapping into the growing demand for premium fragrances among women consumers in India, Park Avenue Fragrances, a brand from Godrej Consumer Products or GCPL, has expanded its portfolio and forayed into the women’s perfume category with the rollout of ‘Park Avenue for Her’.
The fragrance brand introduces four distinct Eau De Parfum variants for women such as Poise, Grace, Verve and Allure, each crafted to offer an olfactory experience with notes spanning fresh, floral, spicy and warm woody accords.
“India’s fragrance category is growing rapidly. This shift is accelerating the premiumisation of the category and creating strong momentum within women’s fragrances as well, where female consumers are seeking sophisticated and long-lasting fragrances. With a strong presence in the male perfumes category, Park Avenue Fragrances sees this as an opportunity to expand and build a holistic fragrance portfolio that caters to female consumers as well,” stated Samir Suryawanshi, Head of Marketing, Personal Care, Godrej Consumer Products.
The latest range of perfumes is introduced through modern trade and ecommerce channels with an aim to drive penetration in urban markets, the company said. The perfume is available in 100 ml perfume bottles priced at Rs 799 as well as a specially curated four-in-one discovery gift set costing Rs 849, featuring 20 ml bottles of each fragrance.
Sharing insights from Imarc, the company pointed out that the overall perfumes market in India was estimated to be at USD 1,250 million in 2025. Females lead the market with a share of 52 per cent in 2025, Imarc reported.
