Aditya Birla Fashion & Retail strengthens Pantaloons’ digital push with seasoned marketer from Raymond
Aditya Birla Fashion and Retail or ABFRL have appointed Altamash Khan as the Head of Media and Digital Marketing for Pantaloons, signalling a renewed focus on the brand’s digital and media transformation across India, as per the company statement.
With over 15 years of experience in digital marketing and brand transformation, Khan joins Pantaloons from Raymond Lifestyle, where he led digital initiatives across the company’s fashion portfolio. His work at Raymond was instrumental in driving growth through data-led strategies, influencer collaborations, and full-funnel measurement, enhancing the brand’s online presence nationwide.
Before Raymond, Khan helmed digital marketing for Kellogg’s India, overseeing integrated digital campaigns and brand engagement strategies. He also played a pivotal role at Godrej Consumer Products Limited, driving data-driven marketing and accelerating digital adoption across its brands.
“Pantaloons has always understood the pulse of India – energetic, expressive, and constantly evolving. Joining the brand at this stage is an opportunity to redefine how fashion storytelling meets digital scale. My focus will be on crafting experiences that build affinity, where every digital interaction feels intuitive, relevant, and deeply human”, Khan said.
Recognised as one of the industry’s most awarded marketers, Khan has received over 60 industry accolades and has served as a juror and speaker at several advertising and marketing forums. Khan’s appointment comes as Pantaloons intensifies its efforts to deepen consumer engagement and strengthen its digital-first approach in India’s fast-evolving fashion retail landscape.
