Altamash Khan To Lead Media, Digital At Pantaloons
Aditya Birla Fashion & Retail appoints Altamash Khan as Head of Media and Digital Marketing at Pantaloons to drive its digital growth.
Brands
people
Companies
News
Over 5,600 Farmers Joins ONDC Platform For Market Access
- by BW Retail World Bureau
- March 26, 2024
A significant stride towards empowering agricultural communities, the Open Network for Digital Commerce (ONDC) platform has welcomed 5,630 farmers’ collectives across states, enabling them to sell a diverse range of agricultural produce. This initiative marks a pivotal shift towards digital empowerment and market access for small enterprises, presenting an alternative to global e-commerce giants like […]
Brands
Companies
FMCG
News
People
Adani Wilmar Appoints Jignesh Shah As New Head Of Media & Digital Marketing
- by BW Retail World Bureau
- February 16, 2024
Adani Wilmar has appointed Jignesh Shah as the new head of media and digital marketing. Shah, with over 20 years of experience, including a decade at Adani Wilmar, will be responsible for strategic promotion across the company’s flagship brand, “Fortune,” and other popular brands in the oil and food portfolios. Alongside this role, Shah will […]
Beauty
Fashion & Lifestyle
Feature
National
News
Salons Strikes Gold During Indian Wedding Season
- by Amisha Sharma
- November 28, 2023
The Indian wedding season has already started, and with that, not only the bride and groom but also the relatives and friends too are all set to visit the salons to look their best. The impact of wedding season on the sale of a salon business in India can be significant. It often leads to […]
Brands
Companies
Fashion & Lifestyle
Feature
Interviews
News
Black Friday Spurs 2X Growth For Urbanic, Attracting Gen Z Shoppers
- by Amisha Sharma
- November 24, 2023
The fast-fashion brand, Urbanic is expecting a 2X growth in India from its Black Friday Sale. “Till now, we have observed a significant increase in website traffic and are expecting 2x more customers to shop,” Rahul Dayama, Head of Marketing at Urbanic said. The brand that follows the calendar year, experienced a 250-275 per cent […]
consumer
Opinions
Concept of ZMOT Consumer Behaviour In Business
- by BW Retail World Bureau
- July 12, 2023
The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]