Adani Wilmar has appointed Jignesh Shah as the new head of media and digital marketing. Shah, with over 20 years of experience, including a decade at Adani Wilmar, will be responsible for strategic promotion across the company’s flagship brand, “Fortune,” and other popular brands in the oil and food portfolios.
Alongside this role, Shah will continue his existing responsibilities as business head for foods consumer pack, overseeing categories with dedication.
In his capacity as the brand custodian for Fortune, Shah aims to ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing expertise.
Starting his marketing journey with Vadilal, Shah has honed his skills at Alembic Glass Industries and Wagh Bakri, showcasing proficiency in brand management and strategic marketing.
Joining Adani Wilmar in 2014 as an associate manager, Shah has played a pivotal role in shaping the company’s food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives have contributed to the successful launch and growth of various product categories.
Shah’s new role aligns strategically with Adani Wilmar’s ambitions to expand its reach and strengthen its position in the FMCG sector. With a proven track record and visionary leadership, Shah is expected to lead the company’s marketing vision to new heights of success.
