The company says that it remains on track to expand its retail footprint to over 250 stores in the near term
Pepperfry, an omnichannel furniture and home destination and a subsidiary of TCC Concept, has notified the next phase of its retail expansion strategy, aiming to add 35 new stores by the end of August.
Ahead of the festive season, the company is looking to strengthen its presence across key metros, tier 1 and 2 cities. The company remains on track to expand its retail footprint to over 250 stores in the near term, it said in an official statement.
“Our expansion ahead of the festive season marks another important milestone in Pepperfry’s growth journey. As we continue to strengthen our retail presence across India, we are making the Pepperfry experience more accessible while enhancing the integration between our digital and physical channels. Our stores are evolving into complete retail destinations with Sell from Store capabilities; with an expanded home assortment and fresh collections from 1000s of D2C brands,” stated Hussaine Kesury, Chief Business Officer, Pepperfry.
The company added that the expansion is expected to enhance customer access, deepen market penetration and support business growth during one of the strongest consumption periods of the year. The company has also achieved a significant operational milestone, with Q4FY26 marking the first profitable quarter in Pepperfry’s history.
The retailer said that its growth is guided by its ‘One Funnel’ philosophy and its omnichannel model enables customers to discover products online, experience them in-store and complete their purchases through the channel of their choice. The company noted that it will continue to invest in enhancing its store formats, product assortment, technology and customer experience moving forward.
