The company notified the association with the unveiling of the ‘designed for Indian hair’ digital film
Philips India has onboarded Rasha Thadani as the Brand Ambassador for its Hair Styling Range. The company notified the association with the unveiling of the ‘designed for Indian hair’ digital film, it said in an official statement.
The association reinforces that the Philips’ hair styling solutions are designed for Indian hair and Indian conditions, the statement added. Bringing this insight to life is a new digital film, conceptualised in collaboration with The Germ, set in the imaginative world of the Indian hair court, where everyday aggressors such as humidity, heat, hard water, and genetics are put on trial for the damage they cause to hair. The narrative underscores a clear message, effective hair styling in India calls for solutions that balance performance with hair health, the company said.
“What drew me to Philips is its clear understanding of hair and the thoughtfulness behind its products. Styling in challenging weather conditions is a task, and Philips focuses on solutions designed with care, science, and real insight. I’m excited to partner with a brand that believes great styling should also mean healthier hair,” stated Rasha Thadani, Brand Ambassador – Philips Hair Styling Range.
The film spotlights Philips’ advanced hair styling portfolio, including the hair straightening brush, hydrating hair dryer, with Rasha Thadani appearing as the Philips hair expert. With this campaign, Philips seeks to strengthens its connection with gen Z and young millennials, aligning with changing beauty expectations.
“Hair styling in India is influenced by a unique mix of climate conditions, environmental factors and diverse hair types. At Philips, we create products rooted in real consumer insights and are backed by science and technology. Our ‘designed for Indian hair’ campaign brings this philosophy to life, and Rasha introduces a fresh, contemporary voice that truly connects with today’s generation of consumers,” highlighted Smit Shukla, Country Head – Philips Personal Health.
