The company plans to deploy the capital to boost its next phase of growth while staying firmly anchored to a consumer-first approach
Pluckk, a digital-first fresh food and clean-label fast-moving consumer goods brand, has raised Rs 100 crore in series A1 funding. The round, led by existing investor Euro Gulf Investment, takes the company’s total capital raised to USD 26 million.
The company plans to deploy the capital to boost its next phase of growth while staying firmly anchored to a consumer-first approach. Pluckk eyes turning earnings before interest, taxes, depreciation and amortisation (EBITDA) positive in 12 months.
In 2025-26, Pluckk catered to about 10 million households and aims to double this number over the next 12 months. A key priority will be expanding into offline retail, tier 2 and entering international markets within the next six months, the brand said.
“People want to eat better, but they also want great taste and convenience. We are focused on delivering both without compromise. On the business front, we are seeing high word of mouth awareness and high repeat rates which are helping us get closer to profitability,” stated Pratik Gupta, Co-founder and Chief Executive Officer (CEO), Pluckk.
Pluckk is strengthening its AI-driven ecosystem to identify emerging product trends, automate quality control, and optimise supply chain efficiency at scale and demand forecasting. The company is also working through inhouse certified nutritionists and leveraging AI to support more personalised nutrition for consumers.
Currently, Pluckk operates across more than 50 cities and is integrated with six major quick-commerce platforms. Its portfolio spans six core categories and 45 products. The company said that the fresh capital will fuel Pluckk’s mission to make healthy eating clean, convenient, aspirational and accessible, catering to modern Indian consumers’ evolving needs.
