The expansion is strategically aligned with TTK Prestige’s evolving portfolio of new-age cookware and appliances.
Marking another step in its retail journey, TTK Prestige has informed that Prestige Xclusive (PXL) has opened 100 exclusive outlets across India in the financial year 2026. The development comes at a time when the company is looking to scale its presence and accessibility across key markets.
The expansion is strategically aligned with TTK Prestige’s evolving portfolio of new-age cookware and appliances. This includes cookware ranges such as tri-ply, castlite and ceramic collections, alongside appliances like the endura series for multifunctional cooking and the nutri series for healthier, easy-to-prepare meals.
Beyond expanding reach, FY26 also marked a shift in Prestige Xclusive’s retail philosophy, with stores being reimagined as experience centres. Designed to showcase the brand’s comprehensive range under one roof, these spaces enable consumers to interact with products, explore features and make informed choices, the company said.
“Our vision is to transform retail into an experience-led journey for consumers. With our stores evolving into interactive spaces, we are enabling customers to truly engage with our products. From live demonstrations to hyperlocal activations, we are building stronger connections and helping consumers make more informed choices for their kitchens,” stated Akila Chandrasekar, Senior General Manager – Marketing, TTK Prestige.
TTK Prestige is also strengthening its franchise network, inviting interested partners to explore opportunities through the franchise enquiry lead generator on the TTK Prestige website. With a dual focus on expanding its retail network and enhancing in-store experiences, the brand aims to position as a future-ready, consumer-first company, bringing innovation closer to every Indian kitchen.
