RAS will leverage the fresh capital to expand its retail footprint, focusing on exclusive brand outlets (EBOs) and shop-in-shop retail
In order to provide a boost to its omnichannel retail strategy, RAS Luxury Skincare, India’s homegrown farm-to-face skincare brand, has raised USD five million in a Series A funding round. The round was led by Unilever’s investment arm, Unilever Ventures, and participation was witnessed by Amazon Smbhav Venture Fund.
RAS will leverage the fresh capital to expand its retail footprint, focusing on exclusive brand outlets (EBOs) and shop-in-shop retail. The company currently operates two EBOs, with 50 more pan-India EBOs planned over the next three years.
“Luxury skincare in India is at an inflection point, growing faster than other sectors, with consumers increasingly valuing natural, authentic, and high-performance products. At RAS, our farm-to-face philosophy resonates deeply with this sentiment. With this funding, we aim to accelerate our vision of becoming India’s top luxury skincare brand while making strides toward a global presence. We remain committed to building a sustainable, high-quality business rooted in strong fundamentals, profitability, and innovation,” stated Shubhika Jain, Founder and Chief Executive Officer (CEO), RAS Luxury Skincare.
Other areas of investment include talent acquisition, research and development (R&D) for new product lines, branding and marketing efforts and technology enhancement to bolster customer experience.
“As a vertically integrated brand, RAS is uniquely positioned to deliver on its promise of sustainability, safety and products that deliver. We believe that over the next five to seven years, the premium beauty market in India will witness significant growth and RAS, with its distinct value proposition, is well poised to capture this opportunity,” said Pawan Chaturvedi, Partner and Head – Asia, Unilever Ventures.
As per the official statement from the company, deploying an omnichannel retail strategy, RAS has experienced growth at a 140 per cent compounded annual growth rate (CAGR) over the past year, with its direct-to-consumer (D2C) channel contributing more than 50 per cent to the revenue. This is followed by contributions from ecommerce and quick commerce platforms such as Nykaa, Amazon, Flipkart, Tira, Blinkit, Zepto, Myntra and more.
“Recently, we signed an MoU with DPIIT to propel India as a global manufacturing hub. As part of this endeavour, we are excited to support RAS Luxury Skincare’s next phase of growth. Shubhika and her team are serving consumers with an exciting range of in-house manufactured luxury skincare products. Through our USD 350 million Amazon Smbhav Venture Fund and our association with DPIIT, we remain committed to fuelling India’s economic development by supporting small businesses and entrepreneurs,” highlighted Abhijeet Muzumdar, VP Corporate Development, Amazon and Head of Amazon Smbhav Venture Fund.
With offline retail expansion being one of the focus areas post-funding, the company is set to witness 25 per cent of revenue contribution from offline channels over the next four years. In addition, it is also geared to witness growth from the HORECA segment.
