Snitch says it will use the funds to expand its offline retail presence from over 55 to more than 100 stores by the end of 2025
With the brand targeting omnichannel scale, faster delivery formats, and overseas markets, Snitch, a direct-to-consumer menswear brand, has raised USD 40 million in a series B funding round, led by 360 One Asset.
The round saw participation from existing investors IvyCap Ventures and SWC Global, as well as Ravi Modi Family Office, founders of the Manyavar brand, and a clutch of angel investors. Snitch said it will use the funds to expand its offline retail presence from over 55 to more than 100 stores by the end of 2025, enter the quick commerce segment, and launch new lifestyle categories. The company also plans to pilot its international foray while strengthening backend capabilities and tech infrastructure.
“Built on belief, speed and an obsession with our customer, Snitch has been a force redefining fashion making in India for the world,” said Siddharth Dungarwal, Founder and CEO, Snitch. “This fundraise is a backing to our belief that Indian fashion can move with speed, scale and confidence, and truly compete at a global stage.”
Founded in 2020, Bengaluru-based Snitch has emerged as a cult favourite among Gen Z and millennial men for its trend-first, drop-driven fashion approach. Known for releasing fresh collections every week and operating on a lean manufacturing model, the company claims 120 per cent year-on-year growth and strong unit economics across its online and offline channels.
“Snitch is one of the fastest-growing, profitable scaled D2C brands in India,” said Chetan Naik, Senior Fund Manager and Strategy Head – Technology, 360 One Asset. “It has built a unique playbook combining trend agility, digital-first execution and omnichannel reach, all while staying capital-efficient.”
Snitch’s operating model blends weekly fashion drops, tight inventory cycles, and full-stack execution, making it one of the rare D2C brands to scale profitably. The new funding is expected to further strengthen its competitive position in India’s fast-evolving fashion space.
The round also saw renewed participation from early investors IvyCap Ventures and SWC Global, both of whom highlighted the brand’s strong execution and growth trajectory.
“Our reinvestment confirms our conviction in Snitch’s capital-efficient growth and sharp positioning in the men’s fashion space,” said Vikram Gupta, Founder and Managing Partner, IvyCap Ventures.
