As one of Swiggy’s flagship services, Instamart will continue to be accessible on the company’s unified app
Aimed at providing users with an even more direct experience, Swiggy Instamart, a player in the quick commerce segment, will soon be available as a standalone app. However, as one of Swiggy’s flagship services, Instamart will continue to be accessible on the company’s unified app.
The quick commerce unit of Swiggy has expanded to 76 cities across the nation, as informed by the company. The Instamart app will offer greater convenience by ensuring quicker access to Swiggy’s pioneering quick-commerce service.
“The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond over 100 million users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category,” stated Sriharsha Majety, Managing Director (MD) and Group Chief Executive Officer (CEO), Swiggy.
Majety added that while it has been clear for a while now that Swiggy Instamart is set to match food delivery in size, recent developments show it is on track to surpass food delivery in both penetration and scale. This is not Swiggy’s first foray into standalone apps, even as the company has built three major businesses—Food Delivery, Quick Commerce, and Dining Out on its unified platform.
“The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks,” highlighted Amitesh Jha, CEO of Swiggy Instamart.
An Instamart-first shortcut for the Swiggy app has already been available on the Android PlayStore. Swiggy’s popular restaurant reservation service, Dineout, was acquired and integrated into the unified app; while continuing to operate as a standalone app.
