The brand is accelerating its expansion in India with the support of its new master franchisee, Ekaagra Ostalaritza
In an effort to elevate the coffee and tea experience amid the flourishing café culture in India, The Coffee Bean & Tea Leaf has opened its second café in GK1, the shopping hub of South Delhi. It plans to open 25 locations by the end of the current financial year (FY25) and 250 by 2029.
The Coffee Bean & Tea Leaf is accelerating its expansion in India with the support of its new master franchisee, Ekaagra Ostalaritza. As part of a creative strategy for its store opening, the brand introduced the ‘Dude with a Signboard’ campaign, an engaging activation to captivate GK1 customers.
“Our unwavering focus on quality is a key differentiator and a strong USP. Coupled with our offering of hot, freshly prepared food alongside your favourite coffee and tea, we are set to elevate the café experience,’ said Prashant Chauhan, Chief Strategy Officer at Ekaagra Ostalaritza.
The brand stated that it exclusively selects the top one per cent of Arabica beans and the finest two leaves and a bud for its teas, sourcing directly from private, family-owned tea estates.
The official statement added that a study from the Coffee Board of India, part of the government’s Ministry of Commerce and Industry, noted discretionary spending in the country is up, hybrid and remote work is bringing young professionals to cafes, and consumer preferences are shifting to artisanal and specialty coffees. Nearly 70 per cent of non-coffee consumers are willing to try coffee at cafes, the study said.
With two locations now open in Delhi NCR, The Coffee Bean & Tea Leaf is fast becoming a go-to destination for coffee and tea lovers by offering a welcoming space to relax, work, or connect over rich espressos, creamy lattes and exotic teas.
