The company states that this partnership brings the Souled Store closer to its ultimate goal of becoming a global lifestyle brand
In an effort to strengthen its portfolio, the Souled Store has acquired Redwolf, a popular name in the pop culture merchandise industry. Redwolf’s founders, Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, will be joining the Souled Store team.
Redwolf’s creative vision complements the Souled Store’s passion, enabling a broader expansion across movies, TV shows, music and pop culture, as per the official statement. Redwolf sees this as an opportunity to realise its aim of bringing the pop culture merchandise to the Indian audience.
“Merging with the Souled Store was the next logical step in realising our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by the Souled Store to take the brand to greater heights,” said Vivek Malhotra, Co-founder of Redwolf.
Fans can now look forward to an even wider selection of unique designs, exclusive collaborations and innovative products, all under one roof. The company stated that this partnership brings the Souled Store closer to its ultimate goal of becoming a global lifestyle brand.
“We are absolutely thrilled to welcome Redwolf to the Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the home of pop culture in India. We are excited to co-build this shared vision with the founders of Redwolf,” highlighted Vedang Patel, Co-founder of the Souled Store.
Offering a variety of solid apparel such as cargos, linen shirts, sneakers and boasting over 200 licenses, the Souled Store operates over 40 stores across India, in addition to its online presence.
