The company has made a follow-on investment of Rs 2 crore in Round The Cocktails to bolster Bartisans’ quick commerce presence and support the introduction of new single-serve packaging
Indian-made Foreign Liquor (IMFL) manufacturer Tilaknagar Industries has increased its stake in Bartisans from 36.17 per cent to 41.45 per cent on a fully diluted basis. The company has made a follow-on investment of Rs 2 crore in Round The Cocktails, makers of ready-to-pour cocktail and mocktail mixers under the brand name Bartisans.
In an exchange filing, the company said that the Rs 2 crore investment is a primary infusion and the capital will be utilised to accelerate Bartisans’ growth initiatives, bolster its quick commerce presence and support the introduction of new single-serve packaging. Tilaknagar Industries is also exploring multiple product collaborations with Bartisans across its premium portfolio. The investment in Bartisans will be funded through TI’s internal cash resources.
“Our increased investment in Bartisans reflects our confidence in the fast-growing premium mixer category and the brand’s strong potential. Since our initial investment, Bartisans has demonstrated encouraging momentum and delivered successful collaborations such as Golden Hour, the bespoke mixer created for Monarch Legacy Edition Brandy,” stated Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries.
TI had first invested in Bartisans in September 2024, driven by its conviction in India’s rapidly evolving cocktail culture and the growing preference for premium and convenient at-home drinking experiences. Founded in 2021 by mother-son duo Jovita and Jordan Mascarenhas, Bartisans is an all-natural cocktail mixer brand offering ready-to-pour mixers.
“We are delighted to grow our partnership with Tilaknagar Industries as we take Bartisans to newer heights. The additional capital will help us accelerate our geographical expansion, new product launches and introduce innovative formats that make premium cocktail experiences more accessible and convenient for consumers,” said Jovita Mascarenhas, Co-founder, Round the Cocktails.
Bartisans has seen healthy growth on quick commerce platforms since launch, reflecting the growing consumer preference for convenience-led purchasing and instant availability of beverage essentials. The volumes through quick commerce have more than doubled in FY26 compared to last fiscal, making it the brand’s largest sales channel with a salience of nearly 65 per cent.
