On a broader scale, the company aims to open around 500 stores over the next five years
Korean-inspired lifestyle brand Uni Seoul has entered into a strategic partnership with Bengaluru-based startup LiteStore to scale its offline presence. Through this partnership, Uni Seoul will open 25 offline stores over the next 12 months with a focus on leveraging customer and location intelligence to identify high-footfall zones across key high streets and premium malls.
The company plans to establish a strong presence in metros, with a focus on key markets including Bengaluru, Hyderabad, and Chennai. LiteStore will offer Uni Seoul comprehensive support across every stage of store development, helping in design, build, and store opening.
“We have carved out a distinct space for ourselves in India’s increasingly crowded lifestyle market and are targeting to open around 500 stores over the next five years. In times when most new-age brands prioritise an online-first or direct-to-consumer (D2C) approach, our approach has always been to focus on expansion through offline stores,” highlighted Gaurav Karmani, Co-founder of Uni Seoul.
Currently operational in five cities through eight stores, the company retails over 1,200 stock-keeping units (SKUs) that blend Korean design aesthetics with everyday utility. Since opening its flagship store at Phoenix Market City, Pune, in April 2023, Uni Seoul has grown its presence across India. Karmani added that the company’s partnership with LiteStore significantly reduces the upfront risk and allows it to scale its offline presence faster and more efficiently.
