The company expects the losses to continue as it prioritises densification, broader micro-market coverage, and accelerated partner onboarding
Urban Company has said that losses for its high-frequency housekeeping service InstaHelp is expected to stay elevated in the coming quarters as the company is looking to double down on its ‘most aggressive investment.’
In the financial year 2026 shareholder letter, the company added that from near-zero at the start of FY26, the service exited the last quarter at around 2.7 million orders and Rs 40 crore of net transaction value (NTV), with March alone crossing 1.1 million orders. The revenue from operations stood at Rs 17 crore.
“Q4 Adjusted EBITDA loss was Rs 119 crore, reflecting two-sided subsidies to densify the network, supply onboarding and marketing for new trials. Losses will stay elevated in the coming quarters as we invest to cement leadership,” the company noted.
Following the Mumbai success, the company scaled InstaHelp across four more metropolitan hubs, including Bengaluru, Delhi NCR, Hyderabad and Pune. InstaHelp’s rapid scale-up has been supported by improvements in fulfilment efficiency, partner availability and micromarket density across cities.
“InstaHelp has successfully moved Urban Company from a ‘service-on-demand’ platform to a ‘daily-habit’ platform. By increasing household touchpoints, we believe that InstaHelp can serve as a powerful funnel for our core portfolio, encouraging new-to-platform users to explore core services such as beauty and appliance repair,” the company added.
Urban Company’s FY26 NTV (ex-KSA) grew 33 per cent year-on-year, while net revenue (ex-KSA) grew 41 per cent. In the fourth quarter alone, consolidated NTV grew by 42 per cent YoY, highest over the last 15 quarters. Adjusted Earnings before interest, taxes, depreciation and amortisation (Ebitda) (ex-InstaHelp) grew nearly ninefold, from Rs 12 crore to Rs 106 crore.
“We expect InstaHelp burn to remain elevated over the next few quarters as we prioritise densification, broader micro-market coverage, and accelerated partner onboarding. Our framework for calibrating burn is anchored to a few leading indicators: consumer retention and order frequency, partner utilisation, NTV growth and loss per order trajectory,” the company explained.
The company added that its core India consumer service business was loss-making as recently as FY24. In FY26, it generated Rs 131 crore of adjusted Ebitda with more than 35 per cent of incremental revenue flowing to the bottom line.
