In the coming months, Angara plans to expand into physical retail, providing experiential spaces where customers can interact with its collections firsthand
Aimed at catering to Indian consumers who are increasingly seeking jewellery that is both personal and meaningful, Angara, a fine jewellery brand with expertise in coloured gemstones, diamonds and pearls, is officially entering the Indian market.
Founded in 2005 by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara now aims to bring craftsmanship, innovation, and direct-to-consumer expertise to the Indian market, after having established an international presence across the United States, the United Kingdom and Australia.
With an ambition to become a USD one billion brand in the next five years, Angara arrives at a time when consumers are shifting away from conventional, mass-produced designs and embracing personalised, investment-worthy pieces, the brand said in a statement.
“India’s jewellery market is at a fascinating inflection point. Consumers today are more discerning, more informed, and are looking for jewellery that goes beyond convention. We have spent nearly two decades perfecting the online jewellery shopping experience for customers across the world, combining centuries of expertise with state-of-the-art technology. Now, we bring that experience to India,” highlights Ankur Daga, Founder and Chief Executive Officer (CEO) of Angara.
At the core of Angara’s India launch is its vertically integrated online model, delivering customisation. The brand seeks to redefine jewellery shopping with a digital-first approach, blending artificial intelligence (AI)-driven recommendations with personalisation.
“For too long, the Indian market has had to choose between traditional gold jewellery and premium luxury brands that come with exorbitant markups. Angara fills this gap by offering high-quality, customisable jewellery that is elegant, personal, and attainable,” says Aditi Daga, Co-founder of Angara.
In the coming months, Angara plans to expand into physical retail, providing experiential spaces where customers can interact with its collections firsthand. This omnichannel approach seeks to ensure accessibility for both digital-native shoppers and those who prefer the in-person experience before making high-value purchases, the brand explained.
