Preceding to the partnership, Metro Brands faced a bloated top-of-funnel that was not translating into meaningful end-funnel conversions, the statement states
WebEngage, a software as a service (SaaS) platform offering customer data and engagement solutions, has partnered with Metro Brands to drive a significant shift in digital engagement and business outcomes across its portfolio of brands, Metro, Mochi, and Fila.
Preceding to the partnership, Metro Brands faced a bloated top-of-funnel that was not translating into meaningful end-funnel conversions, the statement noted. With WebEngage, the company implemented a unified lifecycle marketing framework that not only strengthened mid-funnel engagement but also converted customer intent into measurable revenue impact.
The company stated that now 20 per cent of total revenue is directly attributed to click-through engagement driven by WebEngage. The alliance has also delivered a 250 per cent delta in performance compared to the universal control group, along with a sharp increase in website conversion rates and customer engagement.
“Teaming up with WebEngage has enabled us to engage more deeply and intelligently with our consumers at every stage of their journey. We have joined hands with them to strengthen our ability, converting intent into loyalty, building lasting relationships, and unlocking sustainable growth across our brands,” stated Alisha Malik, Whole-time Director, Metro Brands.
With these outcomes, Metro Brands now aims to build on its success by focusing on increasing repeat purchase rates which is a key metric that has remained stagnant in recent years.
“This partnership serves as a great example of how brands can evolve beyond transactions to create truly meaningful relationships with their customers. At WebEngage, we believe the future of retail lies in understanding every aspect of a customer’s journey, blending data, empathy, and experience to create personalized moments that increase loyalty,” stated Avlesh Singh, Co-founder and Chief Executive Officer (CEO), WebEngage.
