The association adds to the company’s ongoing engagement with cricket and reflects its focus on building relevant connections within the sport
Indian cricketer Yashasvi Jaiswal has entered into a multi-year partnership with Ceat, effective 1 April 2026. The association adds to the company’s ongoing engagement with cricket and reflects its focus on building relevant connections within the sport.
The company stated that Jaiswal’s performances and approach to the game align with the brand’s values, citing his discipline, consistency and adaptability as key attributes. The partnership is also positioned as part of CEAT’s broader sports marketing strategy, aimed at strengthening its presence in cricket.
“Cricket has always been an integral part of Ceat’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the Ceat family. He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game, control, dependability and adaptability, align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead and we look forward to a strong and enduring partnership with him,” stated Anant Goenka, Vice-Chairman, RPG Group.
Commenting on the association, Jaiswal said, “I am excited to begin this association with Ceat, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years. It is always special to partner with a brand that shares your passion for cricket, and I look forward to this journey together.”
