Festive trade in Delhi alone is expected to cross Rs 15,000 crore as per Cait estimates
The upcoming Holi festival is expected to generate business exceeding Rs 80,000 crore across India this year, as per the Confederation of All India Traders (Cait) Secretary General and Member of Parliament from Chandni Chowk, Praveen Khandelwal. This reflects a growth of nearly 25 per cent compared to last year’s estimated Rs 60,000 crore.
The industry body highlighted that herbal gulal, natural colours, pichkaris, balloons, pooja materials, sandalwood, apparel and various festive items manufactured in India are witnessing strong demand, whereas Chinese goods have significantly declined in the market since 2021. Khandelwal noted that due to the appeal of Prime Minister Narendra Modi to promote vocal for local, Indian-made products are dominating the markets this Holi.
According to Cait estimates, festive trade in Delhi alone is expected to cross Rs 15,000 crore as markets across the city are witnessing heavy footfall. Along with Holi-specific items, markets are witnessing high demand for sweets, dry fruits, gift items, flowers, fruits, clothing, furnishing fabrics, groceries, FMCG products and consumer durables.
In Delhi alone, more than 3,000 Holi milan programmes are being organised by trade bodies, social, cultural and religious organisations. The MP added that banquet halls, farmhouses, hotels, restaurants and public parks are almost fully booked for Holi celebrations
Khandelwal emphasised that festivals in India significantly boost economic activity and generate large-scale business opportunities. This Holi is expected to bring substantial benefits to traders, retailers, small businesses, cottage industries and the micro, small and medium enterprise (MSME) sector across the country while strengthening the spirit of Swadeshi trade.
