Having been rolled out in Mumbai, the househelp service which starts at Rs 49 per hour is currently in the pilot phase, as per the reports
Marking its entry into the rapidly growing quick commerce space, Urban Company, an at-home services startup has introduced Insta Maids. This is aimed at allowing its users to book a househelp in 15 minutes, as per the reports.
Ranging from day-to-day household chores like utensil cleaning to brooming, mopping and cooking, Insta Maids will enable the users to get access to these services and will be paid on an hourly basis. Having been rolled out in Mumbai, the househelp service which starts at Rs 49 per hour is currently in the pilot phase, the reports added.
The reports highlighted a growing trend of quick commerce platforms being operated like horizontal online marketplaces. Commencing with groceries, the platforms have expanded their product range to various categories such as food, medicine, apparel, ambulances and other services in 10 to 15 minutes.
Brands and marketplaces are increasingly putting in more effort to shorten delivery timelines and capitalising the growing demand for quick deliveries. With several startups raising funds in recent times, the space is also attract the investor interest. The reports highlighted that Snabbit, a quick service app offering hyperlocal on-demand home services, raised USD 5.5 million in a funding round in January which was led by Elevation Capital.
Offering at-home services like haircuts, massages, appliance repair, beauty treatment, Urban Company operates in 60 cities across India, Australia, Singapore and United Arab Emirates (UAE), as per the reports. As far as the financial performance is concerned, the reports highlighted that the company narrowed its net loss to Rs 93 crore in 2023-24 from Rs 312 crore in the previous financial year.
