Grupo José Augusto Vieira will acquire the Brazilian soft drinks business, which Carlsberg brought into its portfolio through the EUR 3.3 billion Britvic acquisition in January 2025
Danish brewer Carlsberg Group has entered into an agreement to sell its Brazilian soft drinks business, Britvic Brazil, to Grupo José Augusto Vieira (Grupo JAV) for EUR 80 million (USD 90 million). The transaction covers Empresa Brasileira de Bebidas e Alimentos SA, which operates Britvic’s business in Brazil.
The proposed sale follows a review of Britvic Brazil’s operations by Carlsberg, which assessed several options before identifying a buyer. The company said it had evaluated different possibilities to determine the future ownership of the Brazilian business and subsequently reached an agreement with Grupo JAV.
Carlsberg acquired Britvic’s international soft drinks business in January 2025 through a USD 4 billion transaction. The acquisition brought the British beverage company’s operations into the Danish group’s portfolio, including its Brazilian business, which is now being sold.
Frank Vieira, shareholder at Grupo JAV, said the acquisition marked a significant development for the company and reflected its confidence in Brazil’s beverage market.
“This acquisition is an important milestone for Grupo JAV and reflects our long-term confidence in the Brazilian market,” Vieira said.
He added that Britvic Brazil’s existing operations and distribution network would support its plans for the business.
“Britvic Brazil brings a strong brand portfolio, a nationwide footprint and an experienced team, and we are excited to support its continued growth,” Vieira added.
Carlsberg Group Executive Vice President for Central and Eastern Europe and India Nikos Kalaitzidakis said the company had identified a suitable buyer for the Brazilian business. He also acknowledged the contribution of employees and stakeholders involved in developing its operations.
“I’m pleased that we have found a good partner for Britvic Brazil and I want to thank everyone who has contributed to building this business and achieving its success over the years,” Kalaitzidakis said.
He added: “We look forward to working closely with all stakeholders to ensure a successful transition and a strong future for the business under its new ownership.”
BofA Securities has been appointed as the financial adviser to Carlsberg and Britvic Brazil for the transaction, while law firm Lefosse is providing legal advisory services. The proposed sale is expected to be completed by December 2026, subject to customary regulatory approvals.
