India’s first black bottled water brand educates consumers with innovative video featuring Jason Shah and science-backed benefits
In a bold move to address growing consumer curiosity, Evocus, India’s pioneering black alkaline bottled water brand, has launched an innovative CGI video campaign that explains how black water works. As the first of its kind in the country, the video creatively blends science and storytelling to decode one of the most frequently asked questions: What makes black alkaline water different?
With celebrities often seen sipping on black water, questions around its benefits have spiked across social and media platforms. Leveraging this attention, Evocus’s latest campaign educates viewers on the transformative properties of black alkaline water through stunning CGI visuals and clinical insights.
The video features actor Jason Shah, who is seen consuming the water and experiencing its benefits first-hand. It demonstrates how black alkaline water is quickly absorbed into the bloodstream, neutralises acidity, eases acid reflux, improves pH balance, offers four times better hydration than regular water, and eliminates toxins—making it a premium wellness choice for today’s health-conscious consumers.
“Being part of this video with Evocus has been a truly memorable experience,” said Jason Shah. “It beautifully blends creativity and scientific insight, showcasing the incredible health benefits of black alkaline water. I’m proud to collaborate with a brand that prioritises both health and innovation.”
Sonam Pama, Head of Marketing at Evocus, commented on the campaign’s vision: “This isn’t just another marketing piece—it’s a compelling visual journey that merges science with emotion. We wanted to create a narrative that educates consumers about black alkaline water in an engaging and relatable way.”
The CGI video sets a new standard in informative brand communication, combining cutting-edge digital production with a meaningful message. It underlines Evocus’s continued commitment to wellness, innovation, and transparency.
Available across India, Evocus Black Alkaline Water contains essential natural minerals and has a pH level of 8+, making it ideal for detoxification, hydration, and daily wellness.
