The collaboration celebrates kindness, coffee, and community with limited-edition collectibles
Starbucks and Peanuts have joined hands to launch an exclusive global merchandise collection, celebrating kindness, coffee, and community. Starting 20th March, Starbucks stores across India will feature Peanuts-inspired merchandise, showcasing beloved characters, including Snoopy in his Joe Kind Snoopy persona.
The collection aligns with Starbucks’ commitment to fostering positive connections within communities. Inspired by the Peanuts gang’s core values of kindness and togetherness, the campaign highlights how simple acts of goodwill can make a lasting impact. Joe Kind Snoopy, much like Starbucks, encourages people to build meaningful relationships through everyday moments of kindness.
Available across 150 Starbucks stores in India until April, the launch coincides with Starbucks’ Global Month of Good—an annual initiative where Starbucks employees worldwide volunteer with local non-profits to drive positive change. For over 12 years, Starbucks partners have actively participated in this campaign, reinforcing the brand’s commitment to social responsibility.
Alongside the Peanuts collection, Starbucks is also introducing its Spring Collection, inspired by the vibrancy of the season. Launching on 16th March, this range features cherry blossom motifs, pastel hues, and nature-inspired patterns, offering a fresh and modern aesthetic to elevate daily coffee rituals.
The Peanuts + Starbucks collaboration introduces eight exclusive collectible items, each designed to foster moments of connection and joy. The range includes the Peanuts Joe Kind Cup (Rs 550), a reusable cup featuring Joe Kind Snoopy, reminiscent of the Starbucks + Peanuts collaboration that first launched in Japan in 2022, and the Peanuts Friendship Mug (Rs 2150), a 14oz matte-finished mug showcasing the entire Peanuts gang celebrating the spirit of friendship. Additionally, the Peanuts Joe Kind Snoopy Cup Sleeve (Rs 1350) is a stylish and functional accessory for carrying both hot and cold beverages, featuring Snoopy in his signature green apron. Alongside this special collection, Starbucks is also unveiling its Spring Collection, inspired by the beauty of the season and blending classic elegance with contemporary aesthetics. Key highlights include the Cherry Blossom Mug (Rs 2250), the Island Cherry Blossom Mug (Rs 1850), the Pink Tumbler (Rs 1400), the Green Pleated Cold Cup (Rs 1700), and the Siren-Embossed Pattern Mug (Rs 1850), all featuring delicate floral designs and soft pastel hues that perfectly capture the essence of spring.
