Samantha Kochhar, MD , Blossom Kochhar Group of Companies & Curator, Tea Room & Byterra and Aryaman Kochhar, Executive Director, Blossom Kochhar Group of Companies, outline how the heritage Ayurveda-led brand is expanding into experiential wellness, digital retail and new-age categories while scaling sustainably
Q: Blossom Kochhar Group has evolved from a legacy beauty brand into a multi-vertical wellness and lifestyle business. How are you shaping long-term growth while preserving the brand’s core philosophy?
Samantha Kochhar: Our growth has always been driven by purpose rather than scale alone. As we evolve into a multi-vertical wellness and lifestyle group, our long-term strategy remains deeply anchored in Ayurveda, sustainability and mindful living. Whether in beauty, wellness or food, authenticity is non-negotiable.
We prioritise clean ingredients, ethical sourcing and experiences that nourish both body and mind. For us, expansion is about depth and integrity, not dilution. Every new vertical must carry forward the same philosophy that built the brand’s legacy.
Q: With Tea Room and Byterra reflecting a shift towards experiential wellness, how are Indian consumers redefining wellness beyond products? What commercial opportunities does this create?
Samantha Kochhar: Indian consumers today are looking beyond products. They want experiences, transparency and emotional connection. Tea Room is a natural extension of that shift. From our in-house bakery recipes and homegrown breads, jams and preserves to consciously curated menus, it represents a lifestyle rather than just a café format.
Our move into food comes from a genuine passion for mindful nourishment. Over the next six months, we plan to launch two more Tea Room cafés and introduce franchising opportunities for both Tea Room and Byterra.
For legacy-led businesses, this presents strong commercial opportunities in experience-driven, high-trust categories where authenticity matters more than speed.
Q: What policy or ecosystem-level changes would accelerate the growth of India’s clean beauty and wellness industry?
Samantha Kochhar: Stronger ingredient transparency norms and clearer certification frameworks would significantly benefit the sector. Incentives for sustainable sourcing and local manufacturing would also help.
Encouraging research in Ayurveda-backed formulations and strengthening ethical supply chains will ensure innovation remains credible. A robust ecosystem that rewards responsibility over shortcuts will enable Indian brands to compete meaningfully on a global stage.
Q: How are you leveraging digital-first strategies to make a heritage brand relevant to younger consumers?
Aryaman Kochhar: Digital is central to how we engage with the next generation. From ecommerce and digital marketing to storytelling on social platforms, we are building stronger, more direct relationships with younger, discerning audiences.
Modern retail formats, personalisation and data-led insights help us stay relevant while retaining the soul of a heritage brand. Post-Covid, digital communication is not optional — it is foundational.
Q: With intense competition from global entrants and D2C brands, how do you balance innovation speed with sustainable scaling?
Aryaman Kochhar: While innovation speed is important, discipline is equally critical. We are careful not to chase trends blindly. Instead, we focus on purposeful innovation — such as our upcoming male-led aromatherapy brand and men’s salon concept, Earth.
Sustainable growth means building enduring categories, not launching products that deliver temporary spikes.
Q: What role do technology and supply-chain modernisation play in your expansion roadmap?
Aryaman Kochhar: Technology is pivotal to future-proofing the business. From omnichannel distribution to supply-chain optimisation, our roadmap prioritises efficiency, quality and scalability.
We have invested in a state-of-the-art, 60,000-square-foot manufacturing facility that supports high product standards while enabling growth across categories. Data, automation and infrastructure together ensure we remain agile and resilient as we enter our next phase of expansion.
