Apple topped the India tablet PC market in both 2023 and the December quarter, with a 25 per cent share despite a fall in sales. Samsung was in second place with a 23 per cent market share in 2023, according to a research.
“In CY (in calendar year) 2023, Apple led the tablet market with a 25 per cent market share, followed by Samsung at 23 per cent in CY 2023,” CyberMedia Research (CMR) India Quarterly Tablet PC Market Review report said.
Apple tablet PC shipments fell by 17 per cent YoY. Lenovo ranked second in the December quarter, with a 24 per cent market share despite a 3 per cent fall in shipments. Shipments of Samsung tablet PCs increased 36 per cent YoY, according to the data.
“There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases,” CMR, Analyst – Industry Intelligence Group (IIG), Menka Kumari said.
The market witnessed a 21 per cent quarter-on-quarter (QoQ) surge in Q4 2023, driven by strong demand for 5G tablets.
“5G tablet shipments soared by 43 per cent YoY, accounting for a significant share of the market. Wi-Fi tablets also performed well, recording a 13 per cent YoY increase and claiming 52 per cent of overall shipments,” the report said.
The premium tablet segment, priced between Rs 20,000-30,000 apiece experienced a 95 per cent QoQ jump, indicating a clear shift towards high-end devices, the report said.
According to CMR, the tablet industry is expected to develop steadily by 5-10 per cent in 2024, driven by technical breakthroughs, various product offers, and changing customer tastes.
