Apparel Group, a global conglomerate focusing on fashion and lifestyle, has exclusively partnered with Shoppers Stop to extend the presence of Bath & Body Works in the Indian market.
Shoppers Stop will host the first shop-in-shop for Bath & Body Works at the City Centre Mall in Salt Lake, Kolkata.
Through its network of nearly 40 stores nationwide and a dedicated Indian website, Bath & Body Works has established a niche in the beauty industry.
“We believe this collaboration will not only benefit both companies but also play a significant role in driving the growth of the Indian beauty market as we introduce more global brands into the market,” states Abhishek Bajpai, CEO of Apparel Group India.
Commenting on the partnership, Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop, says, “Customer satisfaction is our guiding principle, and addressing the diverse needs of our customers remains our top priority. The introduction of Bath & Body Works in our stores will significantly enhance our beauty offerings.”
