The company is looking at tripling its international distribution footprint by 2026
As NV Group, an Indian-bred spirits conglomerate, is restructuring its business strategy to prepare for an extensive local and global expansion by the end of 2025, the company is eyeing to clock 40 per cent growth in global sales volumes over the next 18 months and is looking at tripling its international distribution footprint by 2026.
The group is now entering a transformative phase of growth in key markets such as the United States (US), the United Kingdom (UK) and the European Union (EU) as well as in new cities in India.
“We aim to achieve a 40 per cent growth in global sales volumes over the next 18 months and are looking at tripling our international distribution footprint by 2026. We have done all the legwork over the past few years to place NV Group among the leading spirits companies of the world,” said Ashok Jain, Chairman, NV Group.
In India, the NV Group aims to expand its presence from Delhi, Uttar Pradesh, Haryana, Punjab, Maharashtra, Goa, Chhattisgarh and Andhra Pradesh to Karnataka, Tamil Nadu, Kerala and West Bengal by August 2025, as per the official statement.
Globally, NV Group’s flagship brand, Smoke Lab Vodka, introduced in the US in 2020, gained traction with its three popular spirits: Classic, Aniseed and Saffron. A majority, 60 per cent of Smoke Lab Vodka sales come from cities like New York, New Jersey, Rhode Island, Connecticut, Florida, California, Chicago, Georgia and Tennessee.
The company controls the entire value chain of a spirits business with a local manufacturing presence in India, producing an annual distilling and bottling capacity of 8,00,000 litre of spirits a day. The group has four distilleries and four manufacturing tie-ups pan India.
