Shiprocket, an ecommerce enablement platform has revealed comprehensive consumer and industry insights showcasing the ecommerce trends in 2023.
Shiprocket’s analysis revealed that Personal Care emerged as the highest-selling category in 2023, closely followed by Apparel, footwear and Accessories. Together, these categories collectively accounted for a substantial 63 per cent of sales.
According to the data, Tier 2 and Tier 3 markets showcased remarkable growth rates, with Tier 2 witnessing an impressive surge from 113 per cent in 2022 to a 179 per cent in 2023.
Similarly, Tier 3 markets grew from 128 per cent to 138 per cent, indicating burgeoning opportunities in these segments.
Mysuru, Udaipur and Tiruppur emerged as the leading cities in Tier 2 markets, showcasing remarkable potential and growth prospects for ecommerce. Delhi topped the charts in Tier 1 cities in terms of sales volume, closely followed by Bangalore. Thane surpassed Mumbai to secure the third-largest Tier 1 market position, reflecting evolving market dynamics.
Consumers in Delhi displayed a penchant for books, spending significantly higher in this category, Meanwhile, consumers in Mumbai spend the highest on jewellery. Conversely, consumers in Haryana, Gujarat and Goa among others exhibited a strong inclination towards mobile accessories, showcasing a distinctive spending pattern.
The AOV (average order value) across states averaged approximately Rs 1700 for the entire period of 2023.
Categories such as Jewellery, Beauty & Grooming, Clothing & Accessories and Books emerged as top sellers globally in the ecommerce domain in 2023, indicating sustained consumer interest and demand.
The data identified the United States, the United Kingdom, Germany, Australia and Canada as key international markets for Indian merchants, presenting significant opportunities for market expansion and growth.
Variations in Average Order Values were observed across markets, with the United States recording the highest AOV at Rs 3,493 and Canada reporting the lowest at Rs 1,404.
