eBay, a global commerce platform that connects millions of buyers and sellers around the world, has launched its first-ever ‘Seller Guide’ for Indian exporters.
This handbook serves as a tool, providing sellers venturing into cross-border ecommerce with a complete roadmap. From data on India-centric supply to onboarding procedures, promotions and shipping strategies, this guide paves the way for a smooth and successful seller ecommerce export journey.
In India, eBay focuses on enabling cross-border trade for Indian small businesses (SMEs and MSMEs) in over 190+ global markets by assisting them in scaling their businesses overseas, across business sizes, locations and categories.
Among other details to simplify cross-border trade, the seller guide also deep dives into popular export categories and product lines for Indian sellers such as luxury jewelry like Bracelets, Diamond Necklaces and more eBay India has seen a 35 per cent growth rate in 2022 in this category.
The demand for popular product lines has been majorly from US, UK, Australia and Germany. Men’s jewelry is an emerging product line for Indian sellers recording a 21 per cent YoY growth in 2022.
The four-wheeler parts and accessories: This category has showcased a 50 per cent growth rate in 2022. The most popular products are bumpers and noise Reduction Reinforcements, Headlight Assemblies, Pistons and rings and Tail-light Assemblies.
In the heavy equipment and metal working products such as gauges, heavy equipment parts and accessories and Metalworking Lathes have seen a 20 per cent growth rate in India. The key markets showing this demand include USA, UK, Australia, and Germany.
In the furniture, home furnishings and decor category, the demand for rugs has seen a 10 per cent growth in 2022. The trending products on eBay are Hand Knotted & Hand Tufted Carpets , Jute Rugs, Jute Runner, Oriental and Persian Wool Rugs.
Under the Clothing Shoes and Accessories, leather jackets are seeing increasing YoY demand. In 2022, it saw a 10 per cent growth vis-a-vis 2021.
Ayurvedic Products & Herbal Remedies: In the Health Care, Beauty and Personal Care category, Aromatherapy, Ayurveda, Herbal Remedies and Homeopathy are witnessing massive demand from US, UK and Germany. Indian sellers have seen a 15 per cent growth rate for Ayurvedic products in 2022.
