HairOriginals, a direct-to-consumer (D2C) hair extensions company, has entered into a partnership with Naturals Salon, a renowned salon chain, to distribute its products across six locations in India.
The company plans to expand this collaboration to over 50 Naturals Salon locations across India within the current year. It aims to achieve a 7-8% contribution to offline revenue from this partnership by the year-end.
The partnership seeks to increase awareness and accessibility of hair extensions by capitalizing on the strengths of both brands. They intend to cater to customers in high-traffic areas such as airports and major malls, including the Phoenix Mall. These strategic locations are expected to facilitate broader outreach into metro cities and other tier cities.
Currently, the live locations include Nails n Beyond at Hyderabad Airport, Telangana, and Nails & Beyond Salon at HRBR Layout, Bangalore, Karnataka.
Jitendra Sharma, the founder and CEO of HairOriginals, emphasized the company’s commitment to offering premium natural hair conveniently at locations like airports and malls. He emphasized the importance of ensuring customers’ peace of mind regarding their travel beauty routines and expressing their personalities freely.
HairOriginals plans to explore additional partnerships in the future to further expand its market presence and revolutionize the Indian market for human hair extensions.
