Havells acquired ‘Lloyd’ in 2017 and it currently stands among the top 3 AC brands in India. Lloyd is now expanding its focus to the Middle East, offering a range of technologically advanced and energy-efficient products.
The launch portfolio includes premium ACs (Fixed speed, Inverter, and Hot & Cold), front-load and semi-automatic washing machines, frost-free and side-by-side refrigerators and an LED TV range.
Collaborating with TeknoDome, Lloyd plans an aggressive distribution strategy, targeting Independent Retail, selective Organised Retail and the E-commerce Channel.
Starting in December, a comprehensive awareness campaign for the Lloyd brand will unfold, targeting aspirational consumers through digital platforms, social media, influencer marketing, in-store visibility drives and PR activities. This expansion into the Middle East is a significant milestone for Havells, extending Lloyd’s presence beyond India.
Anil Rai Gupta, CMD of Havells India, expressed their commitment to international expansion and pride in “Making in India for the world.” The introduction of Lloyd to Middle East consumers is anticipated to be well-received, given Lloyd’s reputation for innovation and trust in India. Havells India, a prominent fast-moving electrical goods (FMEG) company and a major power distribution equipment manufacturer, has a robust global presence. In Q2 FY24, the company reported a consolidated net profit surge of 33.19 per cent to Rs 249.08 crore, with a 6 per cent increase in revenue from operations to Rs 3,900.33 crore compared to Q2 FY23.
