Hindware, the country’s leading bathware brand, has introduced ‘Aqua Pro Water Saving Solutions.’ The range introduces three advanced nozzles aimed at transforming water usage habits: the Dual Mode nozzle, providing water savings of up to 98 per cent; the Dome Mode nozzle, allowing users to conserve up to 96 per cent of water; and the Spray Mode nozzle, designed to decrease water usage by up to 85 per cent, the company said in a press release.
According to a UN report, India is expected to face severe water scarcity by 2050. Despite representing 18 per cent of the world’s population, India’s has access to only 4 per cent of global water resources, making it the world’s most water-stressed country, as highlighted in a World Bank report.
Hindware, with its diverse portfolio that includes 5-star rated products, stands as a champion of water and energy conservation. The company is aligned with Government initiatives such as the Jal Shakti Abhiyan, demonstrating its commitment to sustainability. Through focused research and development efforts, certified by IAPMO, Hindware continues to create efficient solutions that further reinforce its dedication to sustainability.
Commenting on the launch, Sudhanshu Pokhriyal, CEO Bath & Tiles Business, Hindware Limited said, “With the introduction of these affordably priced nozzles under Aqua Pro Water Saving Solutions, our aim is to enable millions across the country to access water-saving products and make a substantial contribution to sustainable water conservation efforts in India.”
Commenting on the partnership with Altered, Pokhriyal added, “Our partnership with Altered marks a significant milestone in Hindware’s commitment to tackling India’s pressing water crisis. This partnership underscores our dedication to offering top-tier products in the nation, and we are excited to embark on this journey together.”
Johan Nihlén, CEO, Altered said, “We are excited to join forces with Hindware, the first bathware company globally to collaborate with Altered. In the face of water scarcity, our partnership aims to empower individuals and communities to actively contribute to the preservation of our precious water resources.”
