Strategic alliance to bring premium, energy-efficient, and IoT-enabled electronics to Indian consumers with a strong focus on retail expansion and service excellence
In a landmark development for India’s home appliances and electronics sector, EBG Group has entered into an exclusive strategic partnership with globally renowned Korean brand Daewoo. The collaboration aims to introduce a premium line of home appliances, electronics, and consumer goods to the Indian market, blending Daewoo’s cutting-edge technology with EBG’s extensive marketing and distribution network.
The partnership is poised to disrupt the Indian retail landscape by offering high-quality, energy-efficient, and sustainable solutions designed specifically for the evolving needs of modern Indian consumers.
A fusion of global innovation and local expertise
Daewoo, with a legacy of technological excellence and presence in over 70 countries, brings a comprehensive range of smart home and kitchen appliances to India. These will include IoT-enabled products with advanced energy-saving features, perfectly catering to India’s growing tech-savvy and environmentally conscious population.
“The partnership aligns with EBG’s long-term vision to deliver premium, energy-efficient appliances tailored for India,” said Dr Irfan Khan, Founder and CEO of EBG Group. “Our focus is on building a robust retail network with strong after-sales support, ensuring a seamless and hassle-free shopping experience for consumers across the country.”
Elevating everyday living
According to HS Bhatia, Managing Director of Daewoo India, “Daewoo’s smart and sustainable appliances will offer style, performance, and convenience, making them ideal for Indian households.” The product range will span home and kitchen appliances as well as integrated smart home solutions.
With plans for a robust roll-out strategy, EBG Group will spearhead the retail and distribution of Daewoo consumer products across India. The goal is to build a holistic ecosystem focused on accessibility, service, and innovation.
Empowering entrepreneurship with a franchise model
In addition to transforming the retail experience, EBG Group is also set to launch a unique franchise model aimed at creating business opportunities for Indian entrepreneurs. “This initiative will further strengthen Daewoo’s on-ground presence while empowering local partners,” said Hari Kiran, COO and Co-Founder, EBG Group.
A new chapter in Indian consumer electronics
Through this strategic alliance, EBG and Daewoo are committed to reshaping the way Indian consumers engage with technology at home—by offering reliable, high-tech, and affordable solutions backed by an efficient service infrastructure.
As India’s demand for sustainable, smart appliances grows, the EBG-Daewoo partnership marks a significant step towards delivering future-ready products while supporting the broader vision of technological innovation and economic empowerment in the retail sector.
