Samsung is primarily expecting two sets of audience to come to this store, including the premium and super-premium consumers
In the digital realm when shopping is just a click away, Samsung, the global consumer electronics company, inaugurated its first Online-to-Offline (O2O) lifestyle store in Mumbai at Jio World Plaza Mall on Tuesday.
The company said, as the first Samsung O2O store in the country, Samsung BKC, will re-imagine the retail shopping experience and unlock new possibilities for customers by seamlessly integrating both online and offline shopping channels.
It highlighted the new store as a retail innovation, offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance from in-store staff. Furthermore, the company assured that the store’s product delivery would extend beyond Mumbai and encompass all regions across the nation.
In a statement, JB Park, President & CEO of Samsung Southwest Asia said, “With Samsung BKC we have curated a never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting-edge technology.”
On similar lines, Sumit Walia, Senior Director of D2C Business at Samsung India told BW Businessworld that the store is designed for an innovative consumer experiment enabling an AI-connected ecosystem catering to practical real-life scenarios.
Walia mentioned that the new O2O store showcases Samsung’s customised gadgets. “For instance, our smart refrigerator, which offers a personalised design to perfectly match consumers’ kitchen decor. The D2C Director stressed that customers serve as the driving force behind the integration of AI in our products and this retail outlet.”
Samsung is primarily expecting two sets of audience to come to this store, including the premium and super-premium consumers.
In the fourth quarter of 2023, Samsung retained its leading position in the Indian smartphone market with 20 per cent market share and shipments totaling 7.6 million units. The company had set ambitious retail targets for its premium Galaxy S23 series in Q4 with the aim of propelling growth within the premium segment.
This strategic move contributed significantly to the overall increase in shipments. Furthermore, the launch of Samsung’s latest Galaxy S23 FE in the fourth quarter also played a crucial role in driving shipments, facilitated by enticing banking deals that enhanced the appeal of the product in the market.
“We are growing, creating new consumer experiences and business,” Walia added.
Samsung BKC is quintessentially aimed at providing a flagship experience, with the store showcasing the company’s latest launch Galaxy S24 series. This flagship store promises more than just exclusive Galaxy S24 special edition color options; it will introduce a pioneering, first-of-its-kind AI-enabled personalization feature for the latest Galaxy AI smartphones. Customers at Samsung BKC can look forward to a truly unique and personalised experience as they explore the advanced capabilities of the Galaxy S24 series.
Starting 23 January, consumers will have the opportunity to firsthand experience and pre-book the latest Galaxy S24 series at Samsung BKC.
