Rareism, a women’s fashion brand, has set its sights on a substantial expansion across India, aiming to open 100 stores within the next two years, according to a recent media release.
Having achieved a milestone of 30 stores, including the recent launch of its third store in Hyderabad, the brand is making significant strides towards its ambitious goal.
Akshika Poddar, the founder of Rareism, expressed pride in the brand’s status as a homegrown name in women’s western fashion. She emphasized the brand’s commitment to innovation and continuous effort, with the ultimate aim of establishing itself as a leading player in this niche market nationwide.
Rareism’s expansion strategy involves not only increasing its store count but also diversifying its product offerings. The brand plans to introduce accessories and footwear in the near future, broadening its appeal to customers.
Focusing on penetration into tier 2 cities across India, Rareism aims to strengthen its presence in these emerging markets.
Established in 2016 as a subsidiary of Radhamani Textiles, Rareism has experienced remarkable growth over the past five years. The brand reported a remarkable 2.5x growth rate in the last financial year of 2023, reflecting its growing popularity and market demand.
Looking ahead, Rareism is determined to maintain its upward trajectory and sustain its impressive growth pattern in the coming years.
