Zepto, a quick-commerce firm, stated on Tuesday that its membership programme Zepto Pass had received one million sign-ups in just one week of its inception.
Taking to social networking platform X, CEO Aadit Palicha stated, “The energy at Zepto feels just like the early days, and I’ve never been more excited about our company’s momentum and strength of execution.”
The subscription, which costs Rs 99 per month, includes unlimited free delivery on orders above Rs 99 and savings of up to 20 per cent based on order value, according to media reportes.
While certain customers are eligible for discounts on orders worth more than Rs 299, the barrier for others is Rs 699, reports said, who also stated that the firm is giving this service to some at an introductory rate of Rs 19.
Zepto became the second rapid commerce company to provide subscription advantages with ‘Pass’, following Swiggy Instamart. Zomato, on the other hand, does not extend the benefits of its Gold subscription to its rapid commerce service, Blinkit.
