16-year Levi’s veteran to drive growth and cultural impact across South Asia, Middle East, and Africa
Levi Strauss & Co. (NYSE: LEVI) has announced the appointment of Hiren Gor as Managing Director for its South Asia–Middle East and Africa (SAMEA) business, effective immediately.
A 16-year veteran of the company, Gor has been instrumental in transforming Levi’s® South Asia into a high-growth region. As General Manager, he led the retail fleet transformation, introduced the brand’s “iconic store” strategy, scaled digital and omnichannel capabilities, and built agile teams to thrive in one of the world’s most competitive apparel landscapes.
In his expanded role, Gor will oversee operations across South Asia, the Middle East, and Sub-Saharan Africa, focusing on expanding Levi Strauss & Co.’s footprint in key emerging markets.
“Hiren has consistently demonstrated strategic clarity, operational excellence, and a deep connection to our brand,” said Gianluca Flore, Chief Commercial Officer at Levi Strauss & Co. “As we sharpen our focus across the SAMEA cluster, we are confident his leadership will further strengthen our commercial performance and deepen our impact in these dynamic markets.”
Gor expressed enthusiasm about the new challenge, saying, “It’s been an incredible journey building the South Asia business with our passionate teams and partners. Levi’s has always stood for purposeful innovation and enduring style, and I’m excited to take this legacy forward across a region as diverse and full of potential as SAMEA. Together, we will scale new heights in connecting with our fans and delivering growth as the definitive denim lifestyle leader.”
Levi Strauss & Co., one of the world’s largest apparel brands, operates in more than 120 countries and reported net revenues of USD 6.4 billion in 2024. Its flagship Levi’s® jeans, first created in 1873, remain one of the most recognised clothing items globally.
