The company says that the proposed capital will support geographical expansion, technology infrastructure, central sourcing and supply chain capabilities
Mast Banarasi Paan, an organised tobacco-free paan café chain, has crossed the 400-outlet mark across the country and plans to expand its network to 600 outlets over the next two years. As part of its next phase of growth, the company is exploring strategic growth capital to support expansion and strengthen its technology and supply chain capabilities
The company added that the proposed capital will support geographical expansion, technology infrastructure, central sourcing, supply chain capabilities and brand-building initiatives, while deepening the company’s presence across metropolitan as well as tier 2 and tier 3 markets.
“Paan has long been an integral part of India’s culinary and cultural heritage, but the category has remained largely unorganised. We see a growing preference for trusted brands that offer quality, consistency and hygiene while preserving authenticity. Our focus is on expanding responsibly, strengthening our operating capabilities and making the Banarasi paan experience accessible to consumers across the country,” stated Panchanand Thakur, Founder and Chief Executive Officer (CEO), Mast Banarasi Paan.
The company added that it is also evaluating opportunities in international markets with significant Indian diaspora populations. The expansion comes at a time when Banarasi Paan is receiving renewed policy recognition. The company said in an official statement that the Uttar Pradesh government recently included it under its One District One Cuisine (ODOC) initiative, aimed at promoting regional cuisines through branding, entrepreneurship and market access.
Alongside traditional favourites such as meetha and sada paan, the company continues to expand its portfolio with contemporary offerings to cater to evolving consumer preferences. Looking ahead, the company said that it will continue to focus on disciplined expansion, product innovation and strengthening its franchise partner ecosystem.
The company noted that India’s paan market is estimated to be worth over Rs 5,000 crore, yet remains overwhelmingly fragmented, with organised retail accounting for only a small share of the category.
