New premium offering strengthens the retailer’s private label strategy across high-demand food and everyday consumption categories
BuyBuyCart, one of India’s fastest-growing retail supermarket chains, has expanded its private label portfolio with the launch of B2 Premium, a new range of snacks and food products. The move marks a strategic push to deepen the company’s presence in high-demand everyday categories while strengthening its private label ecosystem.
Positioned around quality, taste and nutrition, the B2 Premium range includes dry fruits, flavoured makhana, crunchy chips, cookies, cakes, candies, tea, condiments and other staple products. According to the company, the range is processed and sourced to retain natural taste and nutrients, making it suitable for daily consumption as well as gifting.
Commenting on the launch, Ashish Pandey, Director and Co-Founder of BuyBuyCart, said the expansion reflects the company’s focus on building a stronger product ecosystem. “The addition of our private label to the snack categories is a significant step towards creating reliable, high-quality products that become part of daily consumption habits. Through our nationwide store network, the B2 Premium range is expected to reach 200–300 stores, enhancing accessibility and convenience for customers while strengthening the value proposition for our franchise partners,” he said.
The B2 Premium products will be available across BuyBuyCart’s franchise stores, on Amazon, and via the company’s official website. Select products will also be offered through the company’s quick-commerce platform, ‘BuyBuyCart – Grocery in Minutes’, which is being rolled out in regions where its franchise stores are operational.
With the launch of B2 Premium, BuyBuyCart continues to broaden its private label offerings as it scales its physical and digital retail presence across India, catering to evolving consumer preferences for quality-driven and value-focused food products.
