The policy previously applied zero commission to fashion products priced up to Rs 1,000, the company says
Homegrown ecommerce marketplace Flipkart has extended its zero commission policy to all fashion products, now covering every price point in the category. The policy previously applied zero commission to fashion products priced up to Rs 1,000.
The company said that with this, around 90,000 transacting sellers in the fashion category, including micro, small and medium enterprises (MSMEs) and direct-to-consumer (D2C) brands, can now retain additional margins. The company added that as sellers expand their offerings, customers benefit from wider choice, faster access to emerging trends and greater availability across price points, including premium fashion.
“India’s fashion ecosystem is evolving rapidly, with MSMEs, homegrown brands and D2C businesses driving much of that momentum. Our role is to create the conditions for them to grow. By extending this seller-first initiative across the entire fashion category, we are making a long-term investment in our sellers so they can invest more confidently in innovation, assortment expansion and brand building,” stated Kapil Thirani, Vice President, Flipkart Fashion.
Rising Role Of Gen Z
This is particularly relevant as Gen Z, which now accounts for nearly 50 per cent of Flipkart Fashion’s audience, continues to shape the future of fashion consumption in India. The company also stated that Flipkart’s food and nutrition business has recorded a 50 per cent year-on-year growth, driven by rising demand from Gen Z consumers and shoppers in tier 2 and 3 markets, highlighting the rapid evolution of India’s digital food commerce landscape.
The homegrown ecommerce marketplace said smaller cities now account for 65 per cent of overall category demand, while its quick commerce platform, Flipkart Minutes, contributes 25 per cent of total sales. The growth reflects changing consumer preferences towards healthier eating, premium food products and digitally driven product discovery through creators and wellness content.
The company announced the growth at the third edition of Flipkart Food Fest 2026, which brought together more than 50 food and beverage brands, over 1,000 creators, celebrity chefs and industry experts to showcase emerging food consumption trends.
