Sabyasachi, Tata CLiQ Luxury Unveil First Digital Jewellery Store
E-commerce & Marketplaces Fashion & Lifestyle FMCG Retail

Sabyasachi, Tata CLiQ Luxury Unveil First Digital Jewellery Store

The collaboration will bring Sabyasachi’s fine jewellery—crafted in 18k gold with diamonds, pearls, and gemstones—to Tata CLiQ Luxury’s platform from 21 August, marking the designer’s largest online showcase

 

Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has announced an exclusive partnership with Sabyasachi Calcutta to launch the designer’s first-ever digital jewellery boutique in India. The online store, set to go live on 21 August 2025, will feature the largest selection of Sabyasachi’s fine jewellery available online.

The curated range will showcase Sabyasachi’s hallmark craftsmanship in 18-carat gold, set with VVS-VS EF colour brilliant-cut diamonds, natural pearls, and precious gemstones. Signature collections include the Royal Bengal Heritage Gold and Diamond lines, the Pearl Series, and the Sunderbans range, along with modern icons such as the Tiger Stripe, Shalimar, and Tiger Eye designs. The assortment spans earrings, pendants, bracelets, and rings, designed for everyday elegance.

Gopal Asthana, CEO of Tata CLiQ Luxury, said the launch reflects the platform’s commitment to curating the finest names in luxury. “Sabyasachi is renowned for his exquisite craftsmanship and deep-rooted Indian heritage. This debut will not only elevate our jewellery portfolio but also make one of India’s most iconic brands accessible to discerning customers across the country, including Tier 2 and Tier 3 cities.”

Sabyasachi Mukherjee, Founder & Creative Director of Sabyasachi Calcutta LLP, emphasised the brand’s values. “Our pricing isn’t aspirational; it’s grounded. Yet this jewellery remains everything you’d expect from the House of Sabyasachi—refined, rooted, timeless. When you give people integrity and excellence, they begin to see the difference.”

Manish Chopra, CEO of Sabyasachi Calcutta LLP, added that the partnership would bridge the gap between the atelier and homes across India, offering exceptional quality at thoughtful pricing.

Tata CLiQ Luxury will complement the boutique with a personalised shopping experience, guided by jewellery experts to help customers find the perfect piece.

This collaboration brings together heritage and digital innovation, reaffirming both brands’ commitment to preserving craftsmanship while redefining luxury for the digital age.

 

Leave a Reply

Discover more from BW Retail World

Subscribe now to keep reading and get access to the full archive.

Continue reading